Not long after the iPad came out, I was invited to speak at many different publishing companies to explain the impact of the tablet form factor and what it means to publishers.
At this time, many publishers had a very simple digital strategy to turn their existing printed books into e-books. There is nothing wrong with this strategy, but I pointed out that it missed an opportunity. The point I made was that I believed the tablet form factor presented an opportunity to reinvent the book experience.
To do that, I felt we needed to start with a fundamental question: What is a book?
For many, books are more than just words on a page. They are experiences. Good books allow the imagination to powerfully experience a story. Books in the digital age have an opportunity to capitalize on these experiences — experiences that have in the past been limited…
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